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Many clothing designers try to keep their styles popular as long as possible. Fads are clothing styles that are in for a short period of time (Fall). Brands that has been around for a long time cost less that new brands (Fall). Chanel, created by Gabrielle "Coco" Chanel insists of purses, perfumes, shoes, and jewelry. This made women want to express their feminine side (Fashion). This style changes day by day and prices vary depending on what you buy (All). Prada, founded by Mario Prada in 1913 includes jewerly as well as clothes for all sizes. Versace was another popular design. Gianni Versace designed this when his mother owned a clothing shop and influenced him to do the same. Ralph Lauren was a comfortable fashion design. It consists of casual clothing for all people. In 1967 Ralph Lauren purchased Polo Label and became successful at saling(Fashion). Gucci is the most expensive design around today, it has been around for a long time. This design consists of purses, clothing and shoes etc (Fashion).[|Fashion]